فهم و ادراک تحلیل راهبردی
راهنمای ساده برای انتخاب، توسعه و پیاده سازی راهبر کسب و کار
Understanding Strategic Analysis
A Simple Guide to Choosing, Developing and Implementing Business Strategy
Tom Elsworth
TOC
1- Introduction
2- Strategic Management and Why It Is Important
3- The Process of Developing and Implementing a New Strategy
4- Assessing Strategic Capabilities
5- Assessing the Strategic Context
6- Assessing and Acting on the Strategic Position
7- Identifying Strategic Options
8- Choosing between the Strategic Options
9- Successfully Implementing a Strategy
10- Worked Case Study Example
Index
PDF File - 150 Pages