Impact of Corporate Governance on Intellectual Capital Efficiency and Financial Performance
Pakistan Journal of Commerce and Social Sciences 2014, Vol. 8 (2), 305- 330
Emerging Markets Review 11 (2010) 49–61
Abstract:
Building brand loyalty has become more important, yet more difficult to achieve in today’s marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product – attracting individual investors in the brand’s corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have
experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
Keywords: Brand loyalty, Repeat buying, Buying behaviour, Investors, stocks and shares
Author(s): Denise D. Schoenbachler, Geoffrey L. Gordon and, Timothy W. Aurand
Source: Journal of Product & Brand Management, Volume 13-Number 7 · 2004 · pp. 488-497
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2004
Abstract:
Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green newindustrial product development. This special issue aims at reflecting themost recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets.
Keywords: Sustainability, Green marketing, Green supply chain, Industrial marketing
Author(s): Hing Kai Chan, Hongwei He, William Y.C. Wang
Source: Industrial Marketing Management 41 (2012) 557–562
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2012